Reida is a Life Stylist, entrepreneur, and beauty influencer who curates transformation from the inside out. With over 25 years as a licensed cosmetologist and beauty educator, Merida blends the worlds of style, wellness, and personal branding to help women elevate their confidence and live magnetic, balanced lives.

A kidney transplant survivor and passionate health advocate, Reida embodies resilience, spirituality, and elegance. Her approach is holistic: she doesn’t just style hair or fashion—she designs entire lifestyles, helping clients step boldly into their power with beauty rituals, wellness routines, and personal branding strategies.

Reida works with women in transition—whether they’re reinventing themselves after health challenges, entering a new career, or launching into entrepreneurship. Her services range from image styling (hair, makeup, wardrobe) to lifestyle curation (self-care, health, home aesthetic) to brand alignment (content styling, photoshoots, social media presence).

She is a sought-after speaker, influencer, and guide, inspiring women everywhere to look good, feel good, and live luxuriously—on their own terms.