About Reida | Owner of T.I.Y.S
Merida Bourjolly is a Life Stylist, entrepreneur, and beauty influencer who curates transformation from the inside out. With over 25 years as a licensed cosmetologist and beauty educator, Merida blends the worlds of style, wellness, and personal branding to help women elevate their confidence and live magnetic, balanced lives.
A kidney transplant survivor and passionate health advocate, she embodies resilience, spirituality, and elegance. Her approach is holistic: she doesn’t just style hair or fashion—she designs entire lifestyles, helping clients step boldly into their power with beauty rituals, wellness routines, and personal branding strategies.
Merida works with women in transition—whether they’re reinventing themselves after health challenges, entering a new career, or launching into entrepreneurship. Her services range from image styling (hair, makeup, wardrobe) to lifestyle curation (self-care, health, home aesthetic) to brand alignment (content styling, photoshoots, social media presence).
She is a sought-after speaker, influencer, and guide, inspiring women everywhere to look good, feel good, and live luxuriously—on their own terms.
Wedding
Weave
Wedding
Up-do
Wedding
Bridal Party Styling & Makeup
Our Luxury Services
Dye
Vibrant and professional coloring for a refreshed look and enhanced look for your hair.
Weddings
On-site and locations stunning bridal and bridesmaid looks with expert hairstyling and makeup.
Extensions
Transform your look with our premium hair extension services like Eyelash Extensions, Micro Links, and Fusion/Keratin.
Installments
Perfect Man units, Lace Front Weaves, and Wig installations. Including Man unit, Lace Front Weave, and Wig installments
Locs
Instant Locs, styling, grooming, and Faux locs (crochet and individual) for a flawless look.
Treatments
Deep conditioning and restorative treatments to repair damage, enhance shine, and improve overall hair health.
Want a particular style? Book an appointment
Our Testimonials
What Our Clients Say?
Samantha J.
New York
“I had the absolute best experience as a bride working with Reida. She was truly amazing, I was so nervous but after the first appointment with Reida that all went away, I not only hired her as my beautician, but I also hired her as my personal stylist.”